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The Ideas CompanionEveryone is interested in new ideas. So much so, that there's an entire industry behind every invention, trademark, design, domain name and brand that we come across every day of our lives. It's been estimated that each one of us comes across 1,500 trademarks every single day (and a staggering 30,000 when we go to the supermarket!). This book tells the stories behind the ideas. From Coca Cola's slogans to Alan Shearer's goal scoring celebrations, from

but overcame the same issues that girls all over the world have to face in modern society: inequality

Meet Doris

he'll pay off her debts and save her tarnished reputation

the daring Momma Galya

Homer Simpson has much to teach you about clear thinking

It will help learners discover expressions and idioms to make their Spanish more natural and fluent

You and the world of work - employment and unemployment

Includes a complete breakdown of the relationship between nutrition and chronic diseases

This duo delivers the perfect mix of traditional practice and high-tech learning

with his Chinese

Britain's most unlikely spies

* Differentiated 'check your progress' lists for each chapter to help students and teachers measure and make progress in learning